Li, Eric

Eric Li

Eric Li PhD

Associate Professor

Faculty of Management, UBC Okanagan

Contact Info

UBC Okanagan
1137 Alumni Way  EME 4125
Kelowna  BC  V1V 1V7

Tel:  250-807-8853
email:  eric.li@ubc.ca

web: visit website

  • Associate Professor of Marketing,
    Faculty of Management, UBC Okanagan
  • Principal’s Research Chair (Tier 2) in Social Innovation for Health Equity and food Security
  • Community well-being
  • Food security
  • Sustainable consumption
  • Consumer learning theories
  • Multiculturalism

For more information about Dr. Eric Li’s research and his vision for a future where all organizations embrace social responsibility as part of their mission see:

Our Stories – UBC Okanagan: Eric Li – Making dreams come true

Food Odyssey: An exploratory study of the implementation of sustainable and resilient local food systems
PI: Eric Li
Co-Is:Jennifer DavisJohn GrahamKathy Rush, Amir Ardestanijaafari, Zheng Liu, Keven McKague, Prasad Ajnesh, Russell Belk, Zheng Liu
Collaborator:  Barb Marcolin, Casey Hamilton, Candice Loring, Leigh Potvin, Mary Stockdale
Partners:  Central Okanagan Food Bank, Helen’s Acres, UBC, Cape Breton Island food Network, ACAP Cape Breton
Date:  2021-2024
Funded by:  SSHRC (Partnership Development Grant)

Homelessness: Identifying technology and service delivery solutions to reduce homelessness in vulnerable populations
PI: John R. Graham
CoIs: Shirley Chau, Gordon LovegroveSana Shahram, Eric Li, Paul van Donkelaar, Trevor Corneil, Kyleen Myrah, Alina Turner, Kerry Rempel
Date:  2020 – 2023
Funded by: UBCO Eminence Research Cluster Fund

Kelowna Homelessness Research Collaborative
PI: John R. Graham
Co-Is: Carey Doberstein, Eric LiGordon LovegroveJon Corbett, Kyleen Myrah, Michael J. Evans, Michael L. Shier, Paul van DonkelaarShirley Chau, Kerry Rempel, Silvina Mema, Trevor Corneil
Partners:  BC Housing, City of Kelowna, Interior Health, Kelowna Chamber of Commerce, Kelowna Women’s Shelter, Okanagan College, The Bridge Youth and Family Services, UBC
Collaborators:  Alina Turner, Stephen A. Gaetz
Date:  2019 – 2022
Funded by: SSHRC

Rural Health Equity through Social Enterprise and Technology Synergies (RHE-SETS)
Co-Leads:  Rush, K., Li, E.
Co-Is:  Currie, L., Dow-Fleisner, S., Hasan, K., Jones, C.Kurtz, D.,Oelke, N.Pesut, B.Plamondon, K.
Date:  November 2019 – October 2022
Funded by:  University of British Columbia Eminence Program

Refereed publications:

Li, Eric P. H., Magnum Lam, and Wing-sun Liu (2018), “Consuming Counterfeit: A Study of Consumer Moralism in China,” International Journal of Consumer Studies (published online in February 2018).

*Shi, Fang, Yihao Liu, Zheng Liu, and Eric P. H. Li (in press), “Prediction of Pipe Performance with Staking Ensemble Learning based Approaches,” Journal of Intelligent & Fuzzy Systems.

Wang, Liang, Eric P. H. Li, and Sara Xiaoya Ding (in press), “Does Deliberate Learning Lead to Dynamic Capability? The Role of Organizational Schema for Kodak, 1993-2011,” Journal of Strategy and Management.

Li, Eric P. H. and Ajnesh Prasad (in press), “Consolidating Wall 1.0 and Wall 2.0: Graffiti, Social Media, and Ideological Acts of Resistance and Recognition among Palestinian Refugees,” American Behavioral Scientist.

Li, Eric P. H., *Fiona Li, Xin Zhao, Magnum Lam, and Wing-sun Liu (in press), “The Production of Modern Girl Archetypes in Luxury Fashion Advertisements in ​Contemporary China,” Fashion, Style and Popular Culture.

Holder, Mark D., *Holli-Ann Passmore, Catherine Broom, Stephen Berg, Eric P. H. Li, Ross Hickey, and Christopher Martin (2016), “Walls of Well-Being (WOWs): A Pilot Study of a New Methodology to Explore Children’s and Adolescents’ Perceived Sources of Happiness,” International Journal of Applied Positive Psychology, 1(1-3), 91-106.

Doberstein, Carey, Ross Hickey, and Eric P. H. Li (2016),Nudging NIMBY: Do positive messages regarding the benefits of increased housing density influence resident stated housing development preferences?” Land Use Policy, 54, 276-289.

Li, Eric (2015), “Social Media: A Critical Introduction,” Consumption, Markets and Culture, 19(3), 315-317.

Joy, Annamma and Eric P. H. Li (2012), “Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory,” Journal of Business Anthropology, 1 (Spring), 141-73.

Belk, Russell W., Joon Yong Seo, and Eric P. H. Li (2007), “Dirty Little Secret: Home Chaos and Professional Organizers,” Consumption, Markets, and Culture, 133-139.

Li, Eric P. H., Chester, K. M. To, Y. H. Hong, and Jimmy M. T. Chang (2006), “Managing Knowledge in Fashion Businesses: A Survey of Contemporary Tools for Coordination and Collaboration,” Research Journal of Textile and Apparel, 10(2), 83-92.

Li, Eric P. H., Chester K. M. To, Y. H. Wong, and Jimmy M. T. Chang (2005), “Managing Knowledge in Fashion Businesses: A Contextual Review,” Research Journal of Textile and Apparel, 9(2), 97-104.

*UBC Student/Alumni contributors

 

Book Chapters:

Li, Eric P. H. (2016), “Cognitive styles and personality in risk perception,” in Consumer Perception of Product Risks and Benefits, eds. G, Emilien, R Weitkunat & F. Luedicke. Neuchâtel, Switzerland: Springer, 267-282.

Li, Eric P. H., Hyun Jeong Min, Russell W. Belk, Junko Kimura and Shalini Bahl (2015), “Skin Lightening and Beauty in Four Asian Cultures,” in Russell Belk, Sage Legends in Marketing, New Delhi: Sage.

Belk, Russell W., Joon Yong Seo, and Eric P. H. Li (2015), “Dirty Little Secret: Home Chaos and Professional Organizers,” in Russell Belk, Sage Legends in Marketing, New Delhi: Sage.

Fischer, Eileen, Cele C. Otnes, Brynn Winegard, Eric P. H. Li and Sarah J.S. Wilner (2009), “Are We There Yet?” Co-Producing Success and Failure in a ‘Consumer-Intensive’ Service Context,” in Explorations in Consumer Culture Theory, eds. John F. Sherry, Jr. and Eileen Fisher, London and New York: Routledge, 101-113.

 

Conference Proceedings:

*Bin, Junchi, Shiyuan Tang, Gang Wang, Bryan Gardiner, Zheng Liu, and Eric P. H. Li (2017), “Regression Model for Appraisal of Real Estate using Recurrent Neural Network and Boosting Tree,” Proceedings of the 2nd IEEE International Conference on Computational Intelligence and Applications (ICCIA 2017), Beijing, China, forthcoming.

Li, Eric P. H., Xin Zhao, *Fiona Li, Magnum Lam, and Wing-sun Liu (2017), “Fashion Brands as Resources for Chinese Modern Girl Archetypes,” Association for Consumer Research Conference Proceedings, San Diego, California, forthcoming.

Li, Eric P. H., *Christalle Smith, Xin Zhao, and *Sarah Weseen (2017), “My Meal, My Recipe – Social Media Intervention on Healthy Eating,” Association for Consumer Research Conference Proceedings, San Diego, California, forthcoming.​

Lam, Magnum, Wing-sun Liu, Yee-nee Lam, and Eric P. H. Li (2016), “Participatory Action Research and Fashion Education: Theories, Practices, and Implications,” International Foundation of Fashion Technology Institutes Annual Conference Proceedings, forthcoming (Best Paper Award).

Li, Eric P. H., Wing-sun Liu, Viahsta Yuan, Elita Lam, and Magnum Lam (2015), “Democratization of Fashion: A Study of Co-Creation of Cultural Heritage,” Association for Consumer Research Conference Proceedings, 796.

Li, Eric P. H., Carey Doberstein, Ross Hickey, Sumeet Sekhon, and Keith Culver (2015), “Co-Creating a Sustainable Community,” Association for Consumer Research Conference Proceedings, 797.

Nguyen, Thuc-Doan and Eric P. H. Li (2015), “The Privacy of Consumers: How Consumers Learn to Manage Their Privacy,” in 2015 Marketing & Public Policy Conference Proceedings, 90-91.

Zhu, Ying and Eric P. H. Li (2015) “The Influence of Visual Representations on Consumers’ Selection on Future Experiences,” American Marketing Association – Winter Educator Conference Proceedings.

Nguyen, Thuc-Doan, Eric P.H. Li, and Sayantani Mukherjee (2014), “Just for Fun? Constructing Self through Selfies,” Advances in Consumer Research.

Nguyen, Thuc-Doan, Eric P. H. Li,, and Sayantani Mukherjee (2014), “Consuming Selfie,” Proceedings of American Marketing Association Summer Education Conference.

Liu, Wing-sun, Eric P. H. Li, Magnum Lam, and Elita Lam (2014), “Production of Extended Self: Integrating Life Experience in Fashion Design,” Proceedings of Global Marketing Conference.

Li, Fiona, Eric P. H. Li and Annamma Joy (2013), “Luxury Fashion Advertising in Twenty-First Century China: A Critical Visual Analysis,” China Marketing International Conference Proceeding 2013, 51.

Joy, Annamma, Eric P. H. Li, Ying Zhu, Jeff Wang, and Stephen Chart (2013), “A Multi-Sensory Understanding of the Wine Consumption Experience,” Proceedings for Annual Conference of the American Association of Wine Economists (AAWE).

Zhu, Ying, Eric P. H. Li, and Faria Madhumita (2013), “A Longitudinal Study of Online Market Integration Among British Columbia Wineries,” Administrative Sciences Association of Canada (ASAC) Annual Conference.

Li, Eric P. H. (2012), “Homey Home: Representations of an Ideal Home in Hong Kong,” Association for Asian Studies Annual Conference.​

Nguyen, Thuc-Doan and Eric P. H. Li (2011), “Consumer Privacy in Social Networking Cyberspace,” Marketing and Public Policy Conference Proceedings, 21, eds. Elizabeth Howlett, John Kozup, and Jeremy Kees.

Li, Eric P.H. and Bernardo Figueiredo (2011), “Mobile Ethnicities in Global Cities,” in Advances in Consumer Research, 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Li, Eric P. H. and Russell W. Belk (2010), “Re-made China: The Re-Production of Chineseness in a Multi-Cultural Society,” in Advances in Consumer Research, 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research.

Darmody, Aron and Eric P. H. Li (2009), “I Get by with a Little Help from my Friends: Consumer Creativity in Virtual Communities,” in Advances in Consumer Research, 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, 20-26.

Nguyen, Thuc-Doan T. and Eric P. H. Li (2009), “Online Consumer Privacy 2.0,” Advances in Consumer Research, 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research.

Li, Eric P. H., Russell W. Belk, and Annamma Joy (2009), “Disney Dreams in China,” in Advances in Consumer Research, 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, 877.

Li, Eric P. H., Hyun Jeong Min, Russell W. Belk, Junko Kimura and Shalini Bahl (2009), “Skin Lightening and Beauty in Four Asian Cultures,” in Advances in Consumer Research, 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, 444-49.

Nguyen, Thuc-Doan T. and Eric P. H. Li (2007), “Weblogs: Need for Recontextualizing Consumer Privacy,” Marketing and Public Policy Conference Proceedings, 17, eds. Manoj Hastak, John J. Swasy and Sonya A. Grier, 29-37.

Li, Eric P. H. (2006), “ ‘Let’s Go Online’: A Contextual Review of the Consumption of Internet in mainland China,” in Asia-Pacific Advances in Consumer Research, 7, eds. Margaret Craig Lees, Teresa Davis and Gary Gregory, Sydney, Australia: Association for Consumer Research, 317-24.

*UBC Student/Alumni contributors

 

Conference Presentations:

Lam, Magnum, Wing-sun Liu, Eric P. H. Li, Ho Tak Ho, and Jovia Lai (2018), “From Social to Design Dialogue: Community-Based Research in Fashion Design Pedagogy,” International Foundation of Fashion Technology Institutes Annual Conference 2018, Donghua University, Changning Qu, China, April 9-13.

Li, Eric P. H. and Jack Leong (2018), “Art, Design, Cultural Identity and Politics: Understanding Contemporary Social Integration among Chinese and Chinese Canadians in the Millennium,” Association for Asian Studies Annual Conference 2018, Washington D.C., March 22-25 (Panel Co-Organizer and Presenter).

Li, Eric P. H., Xin Zhao, *Fiona Li, Magnum Lam, and Wing-sun Liu (2017), “Fashion Brands as Resources for Chinese Modern Girl Archetypes,” Association for Consumer Research Conference, San Diego, California, October 26-29.

Li, Eric P. H., *Christalle Smith, and Xin Zhao (2017), “My Meal, My Recipe – Social Media Intervention on Healthy Eating,” Association for Consumer Research Conference, San Diego, California, October 26-29.

*Bin, Junchi, Shiyuan Tang, Gang Wang, Bryan Gardiner, Zheng Liu, and Eric P. H. Li (2017), “Regression Model for Appraisal of Real Estate using Recurrent Neural Network and Boosting Tree,” the 2nd IEEE International Conference on Computational Intelligence and Applications (ICCIA 2017), Beijing, China, September 8-11.

*Shi, Fang, Zheng Liu, and Eric P. H. Li (2017), “Prediction of Pipe Performance with Ensemble Machine Learning-based Approaches,” 2017 International Conference on Sensing, Diagnostics, Prognostics, and Control, Shanghai, China, August 16-18.

Li, Eric P. H. and Ajnesh Prasad (2017), “Consolidating Wall 1.0 and Wall 2.0: Graffiti, Social Media, and Ideological Acts of Resistance and Recognition among Palestinian Refugees,” Canadian Association of Geographers Annual Meeting, Toronto, Ontario, May 29-June 2.​

Li, Eric P. H., Magnum Lam, Elita Yee-nee Lam, Wing-sun Liu (2016), “Challenges to Experiential Learning in Fashion and Design Education: Reflections on the Journey of Fashionthnography,” Cumulus – Open Design for E-very-thing – exploring new design purposes, Hong Kong, November 21-24.

Lam, Magnum, Elita Yee-nee Lam, Eric P. H. Li, Wing-sun Liu (2016), “Speaking for Design Experiences: A Phenomenological Inquirey into the Everyday Aesthetic Discourse in Design Representation,” Cumulus – Open Design for E-very-thing – exploring new design purposes, Hong Kong, November 21-24. (Art Installation)

Lee, Eunice, Magnum Lam, Eric P. H. Li (2016), “Design Ethnography and Inheritance: The Revitalization of Hakka Tradition in Fashion Collection,” Cumulus – Open Design for E-very-thing – exploring new design purposes, Hong Kong, November 21-24. (Fashion Collection)

Li, Eric P. H. and Sangwon Lee (2016), “Re-defining Asian Brands in the Global Marketplace,” Global Marketing Conference 2016, Hong Kong, July 21-24.

Lam, Magnum, Wing-sun Liu, Cliff Liu, and Eric P. H. Li (2016), “Can Buying Fakes Make You a Bad Person? The (Re)signification of Consumer Moral Identity through Engaging in Counterfeiting in Hong Kong,” Global Marketing Conference 2016, Hong Kong, July 21-24.

Yue, Andy Xiao Ping and Eric P. H. Li (2016), “Doing Gender in the Emerging Digital Youth Culture: A Case Study of the Chinese Online Gaming Community,” Consumer Culture Theory Conference, Lille, France, July 6-9.

Yue, Andy Xiao Ping and Eric P. H. Li (2016), “Online Gaming Communities in Shanghai: Reconstruction of Gender among Middle-Class Youth in an Emerging Economy,” the “Middle Classes in East Asia’s Global Cities: Spaces, Communities, and Lifestyles” International Workshop, the Hebrew University of Jerusalem, June 21-23.

Lam, Magnum, Wing-sun Liu, Yee-nee Lam, and Eric P. H. Li (2016), “Participatory Action Research and Fashion Education: Theories, Practices, and Implications,” International Foundation of Fashion Technology Institutes Annual Conference 2016, Beijing, March 22-27. (Best Paper Award)

Li, Eric P. H., Sheryl Peters, and Mark West (2016), “Affordable Housing – Regional and International Perspectives,” Urbanizing Okanagan Symposium, Kelowna, B.C., March 11.

Li, Eric P. H., Wing-sun Liu, *Viahsta Yuan, Elita Lam, and Magnum Lam (2015), “Democratization of Fashion: A Study of Co-Creation of Cultural Heritage,” Association for Consumer Research Conference, New Orleans, October 1-4.

Li, Eric P. H., Carey Doberstein, Ross Hickey, *Sumeet Sekhon, and Keith Culver (2015), “Co-Creating a Sustainable Community,” Association for Consumer Research Conference, New Orleans, Louisiana, October 1-4.

Li, Eric P. H. (2015), “Deliberate Learning, Dynamic Capability and Organizational Schema: A Case Study of Kodak” Academy of Management Conference 2015, Vancouver, British Columbia, August 9-11.

Liu, Wing-sun, Eric P. H. Li, Magnum Lam, Viahsta Yuan, and Elita Lam (2015), “Heritage, Fashion, and Design,” 6th Annual Popular Culture Association of Australia and New Zealand Conference, Wellington, New Zealand, June 29-July 2.

Li, Eric P. H. and Thuc-Doan Nguyen (2015), “Learning Privacy: A Study on How Consumers Managing Privacy in Social Networking Sites,” Consumer Culture Theory Conference, Fayetteville, Arkansas, June 18-21.

Nguyen, Thuc-Doan and Eric P. H. Li (2015), “The Privacy of Consumers: How Consumers Learn to Manage Their Privacy,” AMA 2015 Marketing and Public Policy Conference, Washington D.C., June 4-6.

Zhu, Ying and Eric P. H. Li (2015) “The Influence of Visual Representations on Consumers’ Selection on Future Experiences,” American Marketing Association – Winter Educator Conference, San Antonio, Texas, February 13-15.

Nguyen, Thuc-Doan, Eric P. H. Li, and *Sayantani Mukherjee (2014), “Just for Fun? Constructing Self through Selfies,” Association for Consumer Research (North American) Conference, Baltimore, Maryland, October 23-26.

Nguyen, Thuc-Doan, Eric Li, Sayantani Mukherjee (2014), “Consuming Selfie,”  American Marketing Association Summer Educator Conference, San Francisco, California, August 1-3.

Liu, Wing-sun, Eric P. H. Li, Magnum Lam, and Elita Lam (2014), “Production of Extended Self: Integrating Life Experience in Fashion Design,” Global Marketing Conference, Singapore, July 15-18.

Joy, Annamma, Eric P. H. Li, Ying Zhu, Jeff Wang, and Stephen Chart (2013), “A Multi-Sensory Understanding of the Wine Consumption Experience,” Annual Conference of the American Association of Wine Economists (AAWE), Stellenbosch, South Africa, June 26-29.

Li, Eric P. H. and Bernardo Figueiredo (2013), “Mobile Ethnicities in Global Cities,” Consumer Culture Theory Conference, Tucson, Arizona, June 13-15.

Zhu, Ying, Eric P. H. Li, and *Faria Madhumita (2013), “A Longitudinal Study of Online Market Integration among British Columbia Wineries,” Administrative Sciences Association of Canada (ASAC) Annual Conference, Calgary, Alberta, June 8-11.

Li, Eric P. H. (2012), “Homey Home: Representations of an Ideal Home in Hong Kong,” Association for Asian Studies Annual Conference, Toronto, Ontario, March 15-18.

Nguyen, Thuc-Doan and Eric P. H. Li (2011), “Consumer Privacy in Social Networking Cyberspace,” Marketing and Public Policy Conference, Washington D.C., June 2-4.

Li, Eric P. H. (2010), “Construction of Ethnicity in a Multicultural Marketplace,” Consumer Behaviour Winter Research Camp, Ivey School of Business, University of Western Ontario, London, Ontario, January 29.

Li, Eric P. H. (2009), “Construction of Ethnicity in a Multicultural Marketplace,” Marketing Research Seminar Series, Schulich School of Business, York University, Toronto, Ontario, September 25.

Li, Eric P. H., Aron Darmody, and Alex S. L. Tsang (2009), “Dynamics of Creative Consumer Community,” Consumer Culture Theory Conference, Ann Arbor, Michigan, June 11-14.

Belk, Russell W., Joonyong Seo, and Eric P. H. Li (2009), “The Tyranny of Possessions: Control, Clutter, Chaos, and Home Organizers,” Society for Personality and Social Psychology (SPSP) Conference, Tampa, Florida, February 5-7.

Li, Eric P. H., Russell W. Belk, and Annamma Joy (2008), “Disney Dreams in China,” Transformations: Researching Asia, First York Centre for Asian Research Graduate Student Conference, Toronto, Ontario, Canada, September 25-26.

Li, Eric P. H., Russell W. Belk, and Annamma Joy (2008), “Disney Dreams in China,” Association for Consumer Research – Latin American Conference (Film Festival), San Paolo, Brazil, July 31-August 3.

Zhang, Shuoyang and Eric P. H. Li (2008), “Consumer Self Identity and Group Belongingness in Social Networking Sites,” 27th Annual Advertising and Consumer Conference, Philadelphia, Pennsylvania, May 1-2.

Belk, Russell W., Shalini Bahl, Junko Kimura, Hyun Jeong Min, and *Eric P. H. Li (2007), “Consuming Whiteness in Asia,” Consumer Culture Theory Conference, Toronto, Ontario, May 26-27.

Fischer, Eileen, Cele C. Otnes, Brynn Winegard, Eric P. H. Li, and Sarah J. S. Wilner (2007), “Are We There yet? Co-Producing Success and Failure in a ‘Consumer-Intensive’ Service Context,” Consumer Culture Theory Conference, Toronto, Ontario, May 26-27.

To, Chester K. M., Y. H. Wong, Jimmy M.T. Chang and Eric P. H. Li (2004), “Technology tools for Managing Collaboration process in Globalizing Textile Industry,” World Textile Conference – 4th AUTEX Conference, Roubaix, June 22-24.

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