A young person vaping an e-cigarette.
UBC researchers are raising the alarm about the increase of vaping among teenagers and how e-cigarette marketing strategies target youth.
IHLCDP Associate Member and Assistant Professor Laura Struik, who teaches in UBC Okanagan’s School of Nursing, recently published a paper examining why teens take up vaping and whether advertising capitalizes on those reasons.
“This is the first study of its kind that makes direct links between reasons for youth uptake and the marketing strategies of e-cigarette companies,” says Struik. “The public needs to know how the next generation is being targeted to take up and ultimately become addicted to these nicotine products.”
Read more here: UBC Okanagan News