Emo-jional rescue: UBCO researchers create tool to measure the emotion in emojis

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UBC Okanagan researchers are sharing a new tool for academics hoping to better understand and measure the ever-expanding world of emojis in everyday communication.

How much is really known about those smiley faces staring back at from smartphone screens? Anyone who has ever wondered if the people sending them are really that happy is not alone.

Thanks to a pair of UBC Okanagan colleagues, researchers striving to better understand the ever-expanding world of emojis now have a new tool to keep pace with technology—what they call a multidimensional lexicon of emojis (MLE).

Doctoral student Rebecca Godard and Dr. Susan Holtzman, Associate Professor in Psychology at UBCO, have published their findings in a new paper titled “The Multidimensional Lexicon of Emojis: A New Tool to Assess the Emotional Content of Emojis.” The research appears in the journal Frontiers in Psychology.

Read the full story here: UBC Okanagan News