Researchers from UBC Okanagan have determined motorists tended to give cyclists wearing high-visibility vests more room on the road, compared to cyclists without high-visibility clothing.
The vests, with arrows directing traffic away from pedestrians and cyclists, have shown to reduce the number of traffic accidents involving these groups.
Gordon Lovegrove, a UBC Okanagan associate professor in the School of Engineering, suggests a bit of visual reinforcement, combined with driver education ingrained into safety apparel, may curb unnecessary accidents and fatalities.
READ MORE: UBC Okanagan News