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Smokefree Men:
Translating research findings through a tobacco reduction website for cancer prevention action

Principal Investigator: John Oliffe, Joan Bottorff
Co-Investigators: Martha MacKay, Blye Frank, Cristina Caperchione, Leanne Currie, Jack Boomer
Funding Agency: Canadian Cancer Society Research Institute
Project Period: April 2013 to March 2015
Total: $200,000

Abstract:

The proposed project involves developing and assessing a collection of men-friendly tobacco reduction and cessation (TRC) interventions to prevent cancer. The interventions will be developed for online use because research shows that the Web is a place men go to for health information. The research has four parts:

  1. Development - meeting with groups of men who smoke to gather more information to guide the design of the web-based TRC interventions.
  2. Pre-test - experts will check the usability of the applications; men who smoke will provide feedback; resources will be adjusted accordingly.
  3. Pilot test - a group of men who smoke will evaluate the resources over a period of 6 months.
  4. Proposal development - a full-scale evaluation of the men's TRC resources will be developed.

Our collaboration with QuitNow will ensure ongoing access to the men's TRC resources.

Last reviewed shim8/22/2016 1:47:54 PM